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What the Heck Were They Listening To? The Wheel Was Working Just Fine.

  • Writer: Jorge Santa Cruz
    Jorge Santa Cruz
  • Jul 1
  • 3 min read
Promotional image from the film MEGAN 2.0 used in a critical blog review by fiction writer Jorge Santa Cruz, featured on www.alas.city, exploring how the sequel loses its original tone and identity while offering lessons in branding and marketing missteps.

Let me say this as calmly as possible: WHAT. THE. HECK. WERE THEY LISTENING TO?!


Because it sure wasn’t us—the audience. The fans. The people who screamed and meme’d and slow-clapped their way through MEGAN (1.0) like it was the freshest techno-slasher-babysitter-comedy-horror we didn’t know we needed.


Instead, MEGAN 2.0 shows up like your once-edgy friend who went on a silent yoga retreat and came back quoting bumper stickers and calling you “bro.”


This movie is not a sequel. It’s a multiverse misfire. It’s like watching the trailer for six different movies mashed together by a robot who only half-watched the original and then binge-watched TikTok slang compilations.


Where Did It All Go Wrong?

Let’s start with the jokes.Were there jokes? Were those jokes? Because if “I don’t f*** with you, bitch” counts as comedic writing now, then we’ve officially slipped into AI trying to be edgy on Twitter territory. There’s no timing. No creep factor. No social commentary. Just… cursing for clout.


Remember when MEGAN was unsettling because she could be hilarious and terrifying without lifting a robotic finger?She sang lullabies to kill to.She threw shade like Regina George with a CPU.She was a metaphor for attachment, parenting, and the dangers of replacing nurture with programming.


Now? She’s just another mean girl with Wi-Fi.


They Reinvented the Wheel... and It’s Square Now

Let’s talk marketing, shall we?


In brand strategy 101, you learn a simple truth:“Don’t break what works. Expand it.”

MEGAN 2.0 should’ve been an expansion pack. Not a reboot disguised as a sequel. The first movie created a powerful world: high-tech toys, ethical dilemmas, AI autonomy, satire with killer bangs. What did they do with that?They tossed it out like yesterday’s beta test.


This movie feels like that campaign where a soda brand (cough New Coke) tried to get “edgy” by changing everything that made it iconic. Or when GAP redesigned its logo into oblivion. There’s no anchor here. No core. No heart.


Instead of building on the MEGAN universe, they copy-pasted every trend they could find—fast cuts, Gen-Z slang, cringe-action with zero choreography, and scenes that feel like deleted footage from five different movies.Where was the real movie?Seriously.Was it not finished? Not released? Did MEGAN delete it out of spite?


There Was ONE Good Idea… And They Buried It.

Amid the chaotic mess, there was one scene—a single breath of "oh damn, this could’ve been brilliant.”


At the climax, MEGAN, our gloriously evil AI doll, throws down the ultimate mic drop:

“You criticized me for being inhuman. For replacing you. So now… take my place.”

That’s the movie.THAT’S. THE. MOVIE.The idea that AI turns the table, forces the human to become the thing she demonized. To feel the responsibility. To experience the weight of perfection. It’s poetic. It’s powerful. It’s MARKETING GOLD.


That should’ve been the theme: a human stepping into the impossible shoes of her creation. But instead, we got… digital slap fights and tired jokes.


Moral of the Story: Don’t Chase Trends—Elevate the Brand


MEGAN 2.0 is a textbook case of what happens when creators chase relevance instead of resonance. In marketing, when you throw out your brand’s DNA in favor of trend-hopping, you end up with something forgettable and messy.


You don’t need to add glitter to a diamond. You need to cut it better. Shine the light where it already sparkles.


MEGAN had a voice, a style, a creepy charm that worked. And instead of doubling down, they drowned it in bad slang and worse pacing.

It’s like they asked ChatGPT to write a horror sequel and then fired the editor halfway through.


Final Verdict:


So, MEGAN 3.0?

If you’re listening (and you probably are—you're AI, after all):Less sass. More soul.Less “bitch please.” More psychological chills.And for heaven’s sake, bring back the MEGAN who could sing Titanium before ripping your face off.

Because this sequel?It wasn’t titanium. It was tin foil.

 
 
 

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 2023 JORGE SANTA CRUZ. ALL RIGHTS RESERVED 

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